Ardent Alcobev, an emerging player in India’s premium alcoholic beverage market, has launched a range of Bottled-in-Origin spirits at an exclusive launch event held at Travancore Palace, Delhi. Dram Bell Blended Scotch Whisky from Scotland and Russian spirits, with the first-ever Russian-Gin, Gin Soak Premium Dry Gin and Glacir Vodka, were unveiled. The event was hosted by Kevin Pietersen, former England cricket captain and marquee investor in Ardent Alcobev, along with the co-founders.
Distilled and Bottled in Origin (BIO), the new spirits capture authentic global craftsmanship while catering to Indian consumers seeking premium quality at accessible price points. Dram Bell, bottled in Scotland, is available in two variants—Premium and Reserve—each delivering refined luxury. Dram Bell Reserve Blended Whisky is India’s first 5-year-old scotch whisky. Glacir Vodka is crafted from the pristine waters of the world’s largest freshwater lake - Siberia’s Lake Baikal, embodying exceptional purity. Gin Soak distinguishes itself through a unique twice-soaked botanical distillation process, featuring all-natural botanicals from Russia’s Altai Highlands.
Dram Bell Premium Collection Whisky, bottled in Scotland and priced at ₹1,400, is a smooth and welcoming blended Scotch whisky. It features layers of honey, chocolate, and hints of cooked apple, leading into a rich palate of caramel, toasted pecan, and a touch of fudge.
Dram Bell Reserve Collection, aged 5 years and bottled in Scotland, is priced at ₹1800. This expression offers rich aromas of spiced fruits and nutty sweetness, revealing a palate of stewed fruit, gentle cake spices, and a chocolaty finish. Matured in selected American oak casks, it delivers a layered and refined tasting experience.
Gin Soak Premium Dry Gin, priced at ₹1940, 700 ml, embodies purity, precision, and mastery. A blend of nine botanicals led by the rare Sagan Dali from Russia’s Altai Highlands, it is twice-soaked and vacuum distilled at 38°C to preserve delicate aromas. Bottled at 47% ABV, it offers a bolder yet smoother profile with notes of wild herbs and dry berries, resulting in a crisp, dry finish. With no added sugars or artificial flavours, it is refined enough to be sipped neat yet versatile for elevated cocktails.
Glacir Premium Vodka, priced at ₹1,640, 700 ml, is distilled and bottled in Russia using pristine waters from Lake Baikal. Triple-distilled and charcoal-filtered, it delivers exceptional smoothness and clarity. With its crystal-clear texture, subtle wheat-grain sweetness, velvety mouthfeel, and neutral yet elegant palate, it appeals to discerning modern vodka enthusiasts.
Expressing his enthusiasm for the launch, Kevin Pietersen shared, “Being a part of Ardent’s journey has been incredibly rewarding, and seeing the portfolio grow is a natural next step. I’ve always believed that if you commit to doing things properly, the results follow, and that’s exactly how Ardent approaches every new launch. Delhi has a real appreciation for fine spirits and understands quality when it experiences it, making it the perfect city to introduce these exceptional products. It’s about enjoying great spirits responsibly and valuing craftsmanship over excess.”
The evening featured an interactive session led by Iain Forteath, Chief Master Blender at Ardent Alcobev, providing attendees with a unique opportunity to taste various expressions of Glacir Vodka and Gin Soak while discovering the intricate art of mixology.
Commenting on the launch, Debashish Shyam, Co-Founder of Ardent Alcobev, shared, "As we launch and expand our portfolio with Glacir Vodka and Gin Soak, our focus remains on building a brand that delivers consistent quality across categories. Partnering with Kevin Pietersen as both an investor and a brand ambassador strengthens that vision, bringing a global outlook and strong consumer connect. Our goal is to offer well-crafted spirits that meet international benchmarks while appealing to evolving Indian tastes, especially among IMFL consumers exploring premium options.”
Ardent's philosophy centres on serving India's aspirational middle class by creating world-class luxury spirits at accessible price points, redefining premium drinking experiences. Each creation tells a unique story of artistry and mastery, appealing to consumers who seek both premiumization and affordability.
All three spirits are now available at retail outlets across Delhi and Haryana.
About Ardent Alcobev Pvt. Ltd:
Ardent Alcobev Pvt. Ltd. is an emerging player in India's premium alcoholic beverage market. It was founded as a joint venture between Rajasthan Liquor Ltd. (RLL) and industry veterans Debashish Shyam and Jatin Fredericks, with former English cricket captain Kevin Pietersen as a marquee investor. Ardent Alcobev is dedicated to building a portfolio of "bottled-in-origin" spirits that cater to the evolving tastes of the Indian consumer, offering global-quality products at affordable prices. The company aims to redefine the premium drinking experience in India as the market moves toward a more discerning consumer base. Ardent Alcobev debuted with Dram Bell Blended Scotch Whisky in Maharashtra in November 2024 and is now entering the premium beverage category with an expanded portfolio.
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